Toursim Sector

The tourism sector in the Republic of Croatia is one of the most important branches of the economy. According to official figures, the sector employs more than 105,000 people in over 21,000 companies. The average gross salary is € 1,111.

The indented Adriatic coast offers opportunities for nautical, family, elite, gastronomic and health tourism. The region’s great natural wealth and the centuries-old cultural heritage are features which the tourism industry can offer both in the Adriatic region and interior of the country. Highly developed, modern road and air transport infrastructure means that Croatia is an ideal geostrategic location, easily accessible to European markets. The main emitting markets are Central and Western Europe, with an increasing number of tourists arriving from both the United States and Far East countries.

Numerous foreign investors have recognized the competitiveness of Croatia such as Accor, Hilton, Sheraton, Regent, Kempinski, Rezidor and Falkensteiner.)

  • 21,127 entrepreneurs provide services involving accommodation, as well as preparation and serving of food (CBS, 2021)
  • 105,639 workers involved in providing accommodation, as well as preparation and serving of food (CBS, 2021)
  • € 1,111 is the average gross salary in businesses providing accommodation, as well as the preparation and serving of food (CBS, 2022)